100 Ways Just Like Family Home Care is Different

We’re changing the narrative around aging—with dignity, compassion, and real support.

Every client receives a care plan tailored to their lifestyle, routines, and preferences.

We believe care planning begins with listening, not with a checklist.

We support the whole person—physical health, emotional well-being, and joy included.

Families gain peace of mind knowing their loved one is cared for with empathy and consistency.

Fall prevention is a top priority. Safety supports independence.

Our real-time care notes help keep families informed and connected.

We guide families through the aging journey with compassion and clarity.

Our welcome kits offer practical resources to support the entire family.

We treat every client as a unique individual—not just a condition or case.

As life evolves, so does our care. We adapt alongside our clients.

We’re honest when home care may not be the right fit. Transparency builds trust.

Celebrating milestones, big or small, is part of how we show we care.

Our owners show up in person. We believe in leadership that’s hands-on and human.

You’ll never reach a call centre. Real people answer our phones.

The same people who answer the phone are often the ones directly involved in your care.

We prioritize people over profits—always.

More than half of our franchise partners have caregiver experience. They lead with empathy.

Two-thirds of our owners are women, and we are proudly female-led.

We select franchise partners based on values, not just resumes.

Purpose motivates our network. The impact matters more than the income.

Integrity means doing what’s right, even when it’s inconvenient.

Transparency isn’t optional. We build trust through openness at all levels.

Inclusion and equity are built into our leadership decisions.

We foster a culture where doing the right thing is the only way forward.

Caregivers are the heart of what we do, and we treat them that way.

We create meaningful careers with growth opportunities, not just jobs.

We promote from within and support advancement through mentorship.

Our ongoing training helps caregivers stay current and confident.

Flexible schedules respect the needs of both caregivers and clients.

We host national and local appreciation events to show gratitude year-round.

We take time to get to know our caregivers. Their stories, birthdays, and milestones matter.

When life throws a curveball, like car trouble or grief, we support our team however we can.

Every caregiver is CPR-certified and background-checked for peace of mind.

We support caregivers in leadership, advocacy, and personal growth beyond their day-to-day roles.

Empowering caregivers leads to better care—it’s a ripple effect we believe in.

Recognition is part of our culture. We celebrate caregivers who go above and beyond.

Connection matters. From playing cards to going for a walk, we know real care includes real moments.

We conduct regular check-ins to ensure consistent, high-quality care.

Every shift is double-checked for accuracy and reliability.

Schedules and billing are done right the first time. Accuracy matters.

When someone is in crisis, we respond quickly and compassionately.

We begin franchise meetings by celebrating impact before reviewing numbers.

Operational systems are designed to be reliable—but people always come first.

We thoughtfully match caregivers and clients to build strong, trusting relationships.

We invest in training to uphold high standards across every team.

Feedback from clients, caregivers, and families drives our improvements.

We follow clear protocols but stay flexible to meet individual needs.

When something goes wrong, we act fast, take responsibility, and make it right.

Reviewing caregiver notes keeps us proactive in adapting care.

Quality is everyone’s responsibility, from head office to every home visit.

We partner with senior-focused and non-profit organizations to strengthen care across communities.

Local partnerships help us tailor support to meet the needs of each area we serve.

Collaborating with St. Elizabeth Health Care enhances our shared mission of quality care.

We co-host conversations with the non-profit sector to shape the future of aging.

Through collaboration with universities, we explore new markets and models of care.

We actively support care co-ops through leadership in the Community Care Alliance.

SETSI is a core partner in our work toward inclusive and equitable ownership models.

We’re referred by trusted partners like ICBC and the Home Care Workers Co-op in Peterborough.

Our partnerships support both client outcomes and sector-wide innovation.

Being rooted in community means we lead with local insight, not just national strategy.

Our franchise locations engage in volunteering, events, and community outreach.

We support knowledge-sharing within community networks to amplify collective impact.

Collaboration is how we grow, and how we help others grow, too.

We’re raising the bar on what home care should look like in Canada.

Our franchise model prioritizes equity, inclusion, and justice in ownership.

We’re exploring how technology can enhance client experience and caregiver support.

We actively participate in national social finance conversations.

Profit-sharing and employee ownership are promoted throughout our network.

Innovation means doing what’s right—not just what’s new.

Social franchising is a tool for empowerment, not just expansion.

Our work is studied by top universities as a model for social innovation.

We support other home care organizations in adopting purpose-driven practices.

Ethical leadership means being transparent, responsive, and values-driven.

We challenge the sector to think bigger, beyond scaling, toward deeper impact.

Thought leadership is part of our mission—from conferences to case studies.

We’re a certified Buy Social Canada social enterprise which means we put our mission first.

Over 51% of our organization is owned by charities, and profits go back to social missions.

We’re Canada’s first home care business acquired by a coalition of charities.

Clients consistently rate us among the best in Canada on Google.

Our caregivers give us top marks on Indeed—a reflection of our supportive culture.

Our story is featured in a book on values-based business and social enterprise.

More than 200 impact investors are following our journey.

We advocate for PSWs and the caregiving workforce nationally.

Our leadership is regularly invited to speak on policy, innovation, and care.

Our model is used as a case study in social innovation and finance.

We’re helping redefine what success looks like in franchising.

Impact isn’t just what we do—it’s how we lead.

We help caregivers and owners build careers with meaning and purpose.

Franchisees are part of a connected, collaborative network, not operating in silos.

Strong team dynamics are supported through training, trust, and communication.

Our buddy system connects partners for peer learning and mutual support.

We offer leadership development and coaching tailored to each franchisee’s needs.

Support is ongoing—from onboarding to real-time problem-solving.

We celebrate achievements because success is worth recognizing.

Franchise meetings and workshops keep ideas flowing and teams growing.

We value collaboration over competition—everyone rises together.

We provide tools and resources to support success, while giving each franchise the flexibility to lead in a way that fits their local community.

Our network is built on belonging. No one is left to figure it out alone.

We’re not just building a business—we’re building a movement of care.